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London - The Capital of Christmas Displays

With the Christmas windows of our London Rug Store now glowing bright, the festive spirit is in the air. London has loads to offer in terms of beautiful Christmas lights, decorations and displays, but for us, a few stand out for their quirkness, inventivity and sheer drama.   


The Shard Christmas Tree by Lee Broom and Nude (image: Dezeen)

The Shard

Even at a glance there is no denying the inspiration behind the spectacular glass Christmas tree that adorns the 31st floor of the Shard. It is the accomplishment of famous product designer Lee Broom and Glassware Brand Nude, formed of 245 hand blown glass pendant lights. In his own words, broom says "I wanted to create an installation that complemented the space and felt like it belonged". Each pendant is based on the shape of the shard itself and is painstakingly designed to both refract the light and allow the stunning London skyline to be seen through the buildings windows. The 10 meters tall structure is intended to be disassembled to create individual lighting products, with all proceeds going to the British Red Cross.



Harrods Christmas Window (image: The Evening Standard)


This year Harrods windows encapsulate the mood of a family Christmas and ‘alight with tradition’, but not in the way you’d expect. Harrods have teamed with Dolce & Gabbana for a distinctive Italian style, depicting various different settings including a cuckoo-clock workshop and kitchen adorned with homely touches and vintage wallpaper. The focus however, is the beautiful animated Sicilian-style puppets, which even portray the design duo themselves. There is no denying their passion for the project, even making an appearance at the windows unveiling; “The Harrods windows have big curtains like a theatre where inside you can enjoy our passions and love for fashion and life. We hope that kids from all around the world will love looking at the puppets we created for them."



Kings Cross Christmas Tree (image: House Beautiful)

Kings Cross

At 47ft the Kings Cross Christmas tree is a wonder to behold by its height alone. However, what makes this Christmas tree unusual is its alternative choice of natural materials. Composed of 15,000 flowers, this Christmas Tree is composed by the talented team at Moyes Stevens Florist. It took over 1,151 hours to complete. The design includes roses, hydrangeas, orchids and amaryllis, finished with a sprinkling of petals and pine cones. Fresh and bright, the team say, 'We hope our creation will help fuel the trend for floral Christmas trees, inspiring even more people to enjoy having flowers in their home this winter.'


Claridges Christmas Trees by Karl Lagerfield (image: Claridges)


Karl Lagerfeld is the famous name behind the distinctive yet charming offering at Claridge’s this year. The fashion designer based his design on his childhood memories: ‘Christmas trees are the strongest souvenir of my happy childhood.’ The overall appearance is one of fantastical elegance, featuring a series of inverted Christmas spruces, decorated with lametta decorations, silver leather feathers and handmade snowflakes. The winterly landscape is lit by pretty tree candles, reflected by a star mirror fitted onto the wall of the Art Deco Lobby. Winter magic.


Harvey Nichols Windows (image: Country and Townhouse)

Harvey Nichols

Bright, bold and energetic, the Windows at Harvey Nicolas are sure to attract the attention of passers-by. The latest innovative lighting techniques have been used to create a display so dazzling, the design team had to wear sunglasses in order to install it. The fun futuristic design creates a party atmosphere with bright metalics and glitter forming a backdrop to the best of this seasons fashion. The display consists of an astounding 382 disco balls, 3,555 star shaped cut outs, and the equivalent of 478 Routemaster bus lengths of LED strip lighting. Head of Visual Display, Janet Wardley explains the display is a reactive to the ‘uncertain times’ we now live in and follows ‘themes of joy and positivity’. A happy Christmas message indeed.  




Visit our London Rug Store to view our beautiful Christmas window

Hundreds of stunning luxury rugs currently available from stock


Showroom: 2 New Kings Road, London, SW6 4SA, 020 7736 9693

Or view our fantastic sale range online





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