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London’s Design Districts- The Ultimate Interior Shopping Destinations

London is home to some of the biggest global names in product design, and the recent announcement of a new purpose-built design district in Greenwich has placed the creative industries of London even further into the limelight. Due to be completed in 2020, this ambitious project will include studio spaces, experimental galleries and a buzzing public marketplace full of hand-crafted wares. It will undoubtedly become an ideal location for sourcing unique one-off items for the home. However, there’s no need to wait until 2020 to discover exciting designer items in London. An amazing selection of retailers can be found in pockets all over the city, from the huge department shop to the small London rug store, London has loads to offer if only you know where to look. 


Greenwich Peninsula Design District - image from dezeen.com

Chelsea and Fulham

The area stretching from the bottom of Kings Road to the Design Centre in Chelsea Harbour is undoubtedly the best place in London for sourcing beautiful high-quality items for the home. Famed interior designer Martin Brudnizki describes it as ‘the heart of Londons furniture design community’ and ‘a constant source of inspiration.’ The area has indeed a long history in luxury furnishings, dating back to the 19th Century. Currently, the smart and stylish Kings Road is occupied by a gorgeous selection of high end interior showrooms, from bathroom retailers such as Drummonds and Waterworks, to furniture designers like IJL Brown and specialists such as Bazaar Velvet Contemporary Rugs. This London rug store is filled with the most beautiful examples of cutting edge rug design from around the world, with hundreds of pieces ready to go. The area is a popular spot for interior designers, many of whom have offices within the Design Centre among its many retailers. It is described by House and Garden magazine as ‘Europe’s flagship for interior design and decoration’.


Bazaar Velvet London Rug Store - At The End of Kings Road

Kensington and Knightsbridge

Knightsbridge is arguably one of the desirable and exclusive shopping areas of London, characterised by a range of magnificent buildings including the iconic department store Harrods. Encompassing an astonishing 4.5 acres in total, it’s second and third floors are almost entirely devoted to homeware, featuring all the biggest global premium brands. Further West in Kensington, you will find the flagship store of Designers Guild, famous for their luxury fabrics and wallcoverings. You will also find a selection of more unusual shops in the area, such as Mint, which showcases the work of a broad range of designers including many one off and limited-edition pieces. Similarly, Andrew Martin is worth a visit for its eclectic range of bold statement pieces that are sure to add personality to your space.  

mint showroom kensington interior shopping london.jpg

Mint Showroom Kensington - Image from mintshop.co.uk

Hoxton and Shoreditch

This trendy area of East London has a very active creative scene, with a growing number of small independents, concept stores and pop-ups. It’s a fantastic area if you want a different, slightly off-beat shopping experience and is full of surprises. Innovative ideas are commonplace- the store DoShop being a perfect example. Their DoMasters programme provides an opportunity for young graduates to sell their masterpieces in store. Similarly, Jasper Morrison of Hoxton features products from mainly unknown designers from around the world. Items created using small-scale or traditional manufacturing techniques certainly feature heavily in this area, but you would be wrong to believe that is all that is on offer. For a modern one-stop interior shop visit SCP Shoreditch, an old mattress factory converted to a hub for interior design with over 200 brands over two floors. The overall look is one of mid century style with a touch of vintage chic and elegant contemporary design which makes for a truly inspiring visit.

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SCP East Showroom in Shoreditch - Image from scp.co.uk


Shopping for a rug? We would be delighted to advise.


Or visit our showroom, for hundreds of beautiful hand knotted rugs in stock.

2 New Kings Road, London, SW6 4SA, 020 7736 9693


Topics: Style Guide